Ticketyboo is embarking on an impact campaign to help raise awareness of the issues that people living with a dementia diagnosis face in the community. 

The key initiative is called DemSafe. It was developed with and inspired by our chats with DCaf Connections Hornsby KuRingGai, a local dementia support group and by the tragedy of Bernard Gore’s death in a shopping centre in Bondi Junction. Bernard had dementia and went missing in the busy shopping centre. Many people would have passed him and seen him looking disoriented. If he was a lost child someone would have offered to help him. He was found 21 days later behind an unlocked door in a fire escape. The DemSafe initiative will collaborate with shopping centres to create dementia safe spaces, suitable unisex rest rooms for people with dementia and their partners/carers and education for people working in the stores and malls on how to better communicate with people who have dementia.

Fear and discrimination are significant obstacles to inclusivity and support. Powerful documentaries like Ticketyboo can shift public opinion, mobilize support and spark action. The film can be used as a tool to inspire, educate, fundraise and collaborate. If you would like learn more about the film’s impact campaign please visit and donate at our Documentary Australia page